On the next page, we have to make some decisions regarding the campaign as a whole. Step 3: Pick special ad categories, A/B test, and optimize the campaign budget Hopefully, this gives you some good ideas to keep your campaigns organized and simplify reporting later on. Some examples of what you can include in your campaign name are: It also sets you up for hyper-efficient reporting later on when it comes time to analyze your results. Naming conventions for your campaigns can be an easy way to organize your campaigns as you scale and run more of them. If you need more help with picking the right objective for you, check out our in-depth guide to Facebook Campaign Objectives. Store traffic: Target locals and get them dropping by your actual physical store.įacebook uses objectives to determine other elements of your campaign, such as available ad formats, bidding options and how it optimizes the campaign.Catalog sales: Show off your online store’s goods with ads that encourage browsing and purchasing.Conversions: Push people to take that next step with your product, whether it’s starting a free trial or making a purchase.Messages: Use ads displayed on Messenger, WhatsApp or Instagram Direct to connect with new customers.Lead generation: Use forms to generate leads on Facebook that you can follow up on later.Video views: Boost traffic to your Facebook videos, targeting people with the best odds of watching your content.App installs: Have your ads send people to the app store where they can download your app.Engagement: Get people engaging with your brand online by encouraging people to comment, like or share what you have to say.Traffic: Use ads to get people off of Facebook and on to your website.Reach: Get your ad in front of as many people as you can to generate buzz.Brand awareness: Get your brand out in front of people’s eyes and build awareness around what you sell or do.If you aren’t sure which objective is right for you, here is a quick breakdown of your choices: If you’re driving traffic to a website, you want to use Conversions.Ĭhoosing the right objective is your first important decision when crafting your ad campaign. For example, if you are looking to drive traffic to a physical location, you would use Store Traffic. On Facebook, you can choose from a handful of campaign objectives that match your advertising goals. Source Step 1: Select your campaign objective To create a campaign, click the green +Create button in the Campaigns tab of your Ads Manager. You should now have a pretty basic understanding of navigating the Ads Manager, so let’s jump into the fun part-our first campaign! The Data Field: When you start making ad campaigns, this is the area all your data will be displayed in.Campaign Breakdown: Breakdown allows you to filter your results by time, delivery, or action.Columns: Toggle different columns in this drop-down bar to display various metrics about your campaigns, ad sets or ads.Ads View: This view will give you information on each ad you are running.Ad Set View: This view will give you information on each of your ad sets so you can compare them.Campaign View: This view will give you info on all of your Facebook campaigns once you start running them.Create New Ad Campaigns: Click here to make new ad campaigns.Main Navigation Menu: Click the dots icon to navigate to other tools like Business Manager or Audiences. Let’s have a look at this map to get an idea of how to navigate a brand new Ads Manager dashboard: To get there, you can click this link, navigate there from the Business Manager, or use Facebook’s Ads Manager Mobile App. The Ads Manager is where you create and coordinate your ad campaigns.
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